Convergence culture is pretty interesting because it details the way that things work together around media. There are many different types of it to reach every facet of the world, but the real thing that is happening is that the world is changing and media impacts every facet of the known world in some way or fashion. convergence culture really explains that because media effects everything and the way that it operates. People interact with media in different ways due to this convergence for example people are now able to communicate with the distributors of media instead of just absorbing the information they are able to give feedback and change the way the information is distributed and anything like that. Everyone talks about television shows on social media and provide things like spoilers and speculations on what the next episode of the show is. Things like this have come out of this convergence culture with the need for people to come together over media and generate a culture around whatever media they are using in some way or form.
Creative engagement was kind of mentioned in the above paragraph to an extent. Creative engagement really involves the two way street between a content provider an their audience. If this is established then the company engages their audience in such a manner that they can change their content and get new ideas for future content. This helps propel the development of pretty much anything media related or any company that has a finished digital product that audience members can easily contact the creator about.
